for owners
a better room is a bigger number.
fifty years of research says the same thing: light, sound, and crowd state move dwell time and spend. auditorium already reads all three, so every night becomes a report you can actually act on.
the chain
lighting → dwell → spend.
a room someone has clearly decided about holds people longer. longer dwell tracks with more bar. the studies put a number on it: roughly every 1% of added dwell returns about 1.3% in sales. the box that runs your lights is the same box that measures it.
a sample post-event report
- 01
guests stayed ~142 min on average. longer dwell tracks higher bar spend, so keep the late-set programming that holds the room, and test one more bar station near the floor.
- 02
the busiest square metre hit 4.5 p/m² at peak. steer flow away from the hot zone with signage or a second bar before it tips past 5.
- 03
the room skewed 70:30 against a 40:60 target. adjust promo targeting and guestlist mix to balance the floor.
what gets measured
- dwell time per cover
- entry → exit, per guest
- consumption pace
- drinks per patron-hour
- crowd arousal index
- motion + ambient spl, 0–100
- spend per cover
- $ + premium-mix %
- crush density
- people/m² · 4-state safety ladder
- pos connectors
- toast · square · lightspeed · clover
run the numbers on your room.
twenty minutes on a call. we'll show you the math, then a pilot night to prove it.
book a pilot